Brave to develop a browser “Brave” with an ad blocking feature, as the handling policy of the personal information of Google and other advertising technology company is intended to infringe on the privacy, she made a complaint to the UK and Ireland of the relevant authorities .
The company is requesting investigation by the regulatory authorities that Google and others are handling personal information against the general data protection rule (GDPR: General Data Protection Regulation) of the European Union (EU).
Johnny Ryan, Brave’s chief policy officer, claims that Google and others are violating large-scale, organizational personal data in behavioral targeting advertisements .
According to the allegation, the user’s personal data is received by dozens or hundreds of companies at the time of browsing the website and is said to be used for auction and advertisement installation.
Meanwhile, Google argues that it consults with EU regulatory authorities, conducts strong privacy protection, and strives to comply with GDPR.
It is believed that if a violation of Google and other advertising technology companies is confirmed and conviction is confirmed, the company may have to pay a fine of up to 4% of worldwide sales .
Brave provides an open source browser that blocks advertisements and trackers, protects the user’s personal data from advertising companies, and is working to improve the privacy in the online advertising industry.
Although Brave’s allegation, which is attracting attention as the next-generation high-speed browser, if the violation is confirmed, it may have a lot of influence on the Internet advertising industry.
Author: Daichi – Source Post: https://crypto-times.jp/brave_filed_adtech_complaint_against_google/
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