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Describe the features and future of BAT (Basic Attention Token)! Exchange · chart summary

Describe the features and future of BAT (Basic Attention Token)! Exchange · chart summary Describe the features and future of BAT (Basic Attention Token)! Exchange · chart summary - Accessories

Basic Attention Token (BAT) is a project to create a new decentralized advertising system utilizing the web browser ” Brave ” and tokens.

This time I would like to explain BAT that may change such traditional web advertising industry.

Confirm a brief summary of Basic Attention Token (BAT)!

Describe the features and future of BAT (Basic Attention Token)! Exchange · chart summary Describe the features and future of BAT (Basic Attention Token)! Exchange · chart summary - 4cceb138b00af6791845b2d965f750b6 300x146

Basic Attention Token (BAT) is an ERC20 compatible token created on an Ethernet basis .

Publisher Brave has developed the block chain web browser ” Brave “, and BAT was born as a token available in Brave.

Describe the features of Basic Attention Token (BAT)!

Here we will explain about two major features of BAT: distributed advertising system and Brave browser .

Innovative Distributed Advertising System

Describe the features and future of BAT (Basic Attention Token)! Exchange · chart summary Describe the features and future of BAT (Basic Attention Token)! Exchange · chart summary - b92afc6a764b98a4137138d5bfed4797 300x74

The innovative idea that BAT proposes, that is ” distributed advertising system “.

BAT says that each user, publisher, and advertiser has problems with the conventional centralized advertisement system where search engines manage advertisements .

Problems of conventional search engine advertisement system
  • User … extra battery consumption due to tracking etc.
  • Publisher … Advertising cost to intermediaries is large
  • Advertiser … Marketing difficulty rise due to lack of data such as purchase information

Half of users use mobile data for advertisements and trackers, advertising loads take an average of 5 seconds, and it is said that they will impair mobile devices’ battery life by an average of 21%. There is also the danger of being exposed to huge amounts of trackers and malware.

Publishers are exploiting more than 70% of their advertising profits in Google and Facebook, more than 600 million smartphones and PCs use the ad blocking function worldwide, making content monetization more difficult.

Advertisers marketing does not work due to lack of data such as the user’s purchase information, non-effective advertising is the situation such as not deaf Mimuki to the user.

BAT proposes a distributed advertisement system as a solution to such a problem of the conventional advertisement system .

Describe the features and future of BAT (Basic Attention Token)! Exchange · chart summary Describe the features and future of BAT (Basic Attention Token)! Exchange · chart summary - 8a5f14cf36f316969b6c82bd09aba31b 300x149

The Brave browser has an add blocking feature that blocks web ads by default , so users can choose whether or not to show ads in their settings.

And if you allow ads to appear, the advertiser of the content creator who passed the review of Brave will be displayed and a portion of the advertisement fee of the web advertisement you view will be distributed to users and publishers.

In other words, users can make money by just surfing the web, and as mediators like traditional Google and facebook are gone, remuneration flows directly from the advertiser to the publisher.

Furthermore, all advertisements displayed in Brave are not targeted using personal data, etc., and it is said that it does not affect browser performance, battery consumption, etc.

Advertisement related functions of Brave Conclusion
  • Default ad block function (switchable)
  • You can receive some of the advertisement fee you have viewed
  • It does not contribute to targeting and does not consume battery

In addition, the Brave browser has “Takeover function”, and you can also give BAT tokens to contents such as websites and videos that users think are good.

In this way, users can browse faster and more securely, and publishers can earn more profit by losing intermediaries and fraud, and advertisers can use useful data to aid advertising marketing You will be able to get it .

An innovative distributed advertising system that allows each user, publisher, and advertiser involved in web advertising to maximize profits is one of BAT’s major features.

Fast browsing with ad block! “Brave” browser

In addition, the Brave browser developed by Brave mentioned above is also expected to have high performance .

Unlike other major browsers, the Brave browser, which has an ad blocking feature by default, is capable of fast browsing by omitting the load time of huge advertisements and trackers .

The above video is a speed test video when you open the same major news website at the same time in three browsers of Brave , Google Chrome , Mozilla Firefox , but its speed is clearly nearly triple the performance.

Furthermore, according to the explanation on the official website, it is said that on the Android tablet it recorded up to 8 times the speed of the Chrome browser.

There is also a more detailed article about the Brave browser, so please join us as well.

What is next-generation high-speed browser Brave to earn? Features · How to use · Reputation summary! – CRYPTO TIMES

Also, in addition to high-speed browsing, blocking tracking prevents infection with malware, etc. It is said that it enables safer browsing .

Future of Basic Attention Token (BAT) · Confirm use case!

From here we will consider BAT’s future prospects and use cases.

Also the possibility of increased advertising expenses?

In traditional advertising systems, advertisers paid advertising fees only to publishers, but in Brave’s distributed advertising system, advertisers paid advertising fees for both users and publishers It must be .

It may mean an increase in advertising expenses, which may result in a decrease in advertisements given by advertisers .

If this happens, the publisher becomes more difficult to monetize their own content, which can lead to the decline of the web content itself .

It may be possible to avoid using the Brave browser.

It becomes fatal as Brave if it becomes it.

Is low brand name the biggest problem

And the biggest problem is its low profile .

Major browsers such as Google Chrome and Mozilla Firefox are already established in the field of web browsers, and it seems that it is a difficult field to enter as a competitor from now on .

Since it is expected that a certain number of users are required for Brave’s distributed advertisement system to be established, it is necessary to have a certain number of users anyway and for this reason it is still not known.

Even though it is more rigorous than Chrome and Firefox, maintaining the system is considered possible if we can acquire a certain number of users.

There was also news that recently the number of users per month exceeded 3 million, but it is still unknown.

Brave browser topped 3 million users per month – CRYPTO TIMES

The use of tokens is not clearly obvious

Although it is a BAT token that can be used with the Brave browser, it is currently unlikely to be able to use other than giving a token to the content in a taxi.

In the future it will be possible to grant a token for browsing web advertisements, but it seems that it is still in the planned stage.

In addition, it seems that there is no announcement that BAT token can be used for buying acts outside the Brave browser, so I am concerned about how far it will spread as a token that can only be used within the Brave browser .

CEO has former co-founder of Mozilla and Firefox

I can not miss that Brendan Eich , former co-founder of Mozilla and Firefox, is participating as CEO.

Now that it has competed with Mozilla Firefox , participation by Mr. Brendan who has made Firefox boasting the third largest share in the world now will contribute greatly to the improvement of Brave’s reliability .

Also, former Mozilla’s Brian Bondy also participates in the development team.

Confirm Basic Attention Token (BAT) road map!

Although it is BAT which became a topic because it raised $ 38 million of funds in tens of seconds from the start of ICO, I will confirm the road map so far.

season Contents
January 2016 Launch of Brave software
August 2018 Financing in the seed round
October 2018 Introduction of Brave Payments
January 2017 Number of users per month exceeded 250,000
March 2017 Presentation of the BAT project to the whole world
May 2017 Successfully raised $ 38 million in less than 30 seconds
July 2017 500,000 monthly users exceeded
August 2017 BAT support started at Uphold
September 2017 The BAT community spreads to more than 40 countries and regions
October 2017 BAT integrated with Brave Payments
November 2017 Extensions to YouTube
December 2017 Number of users per month exceeded 1 million
Partnering with DuckDuckGo
January 2018 Distribution of tokens equivalent to 1 million dollars
February 2018 Perform referral campaign
March, 2018 Number of users per month exceeded 2 million
Extensions to Twitch
April 2018 Partnering with Dow Jones Media Group
Partner with Youtube bar Bart Baker and Philip DeFranco
May 2018 Partnering with Townsquare Media, Inc.
Perform referral campaign for publishers and creators
Number of users per month exceeded 2.4 million

【May 2017】 successfully raised $ 38 million in less than 30 seconds

May 2017 Successfully raised $ 38 million in less than 30 seconds

Speaking of news that BAT has become a hot topic at a stroke, is not this news?

From that momentum there is a great expectation for the project.

[November 2017 – March 2018] Extensions to YouTube and Twitch

November 2017 Extensions to YouTube
March, 2018 Extensions to Twitch

The ability to give a BAT token in the form of a payoff to users’ favorite content has been extended to YouTube and Twitch.

Recently it was a function expansion in the beginning of the penetration of the “money chat ” such as ” super chat ” in the live broadcast of YouTube.

The ability to give a token to Twitter and Reddit posts will be released with Brave browser – CRYPTO TIMES

【From May 2018 to May】 Measures to increase publicity and increase in the number of users

January 2017 Number of users per month exceeded 250,000
July 2017 500,000 monthly users exceeded
September 2017 The BAT community spreads to more than 40 countries and regions
December 2017 Number of users per month exceeded 1 million
January 2018 Distribution of tokens equivalent to 1 million dollars
February 2018 Perform referral campaign
March, 2018 Number of users per month exceeded 2 million
April 2018 Partnering with Dow Jones Media Group
Partner with Youtube bar Bart Baker and Philip DeFranco
May 2018 Perform referral campaign for publishers and creators
Number of users per month exceeded 2.4 million

We have steadily increased the number of users steadily due to referral (introduction of friends) campaign and tie-up with famous YouTube.

In the latest news, it was reported that in July 2018, the number of monthly users exceeded 3 million people.

Brave browser topped 3 million users per month – CRYPTO TIMES

There is also a news that listing on BAT’s coin base is considered.

Announced that coin base is considering listing five currencies – CRYPTO TIMES

Hopes for increasing the number of users in the future and improving the name recognition will increase.

Opinion on Basic Attention Token (BAT) · Tweet summary

I think that Brave $ BAT was the No. 1 ICO success project in 2017, but how about 2018? Bitcoin ETF and Ethereum PoW / PoS may be more important. Well, since there is no time to decode PoA’s consensus algorithm, tell me who is familiar with #VeChain and Clemens

– Toru Kazama (@ leonhard_en) August 30, 2018

Browser Brave Achieved 10 million DL in half a year, popular with $ BAT mining available. Adopted famous YouTuber etc. to expand users. You get $ BAT transactions from users on websites and Twitter, Reddit and Amazon Games live streaming twitch posts. The user side distributes income from the advertisement company with $ BAT. https://t.co/eXO59wlc5L

– Japan Coin Lab. | Japan Cryptographic Asset Research Institute (@ jpcoinlab) August 28, 2018

Mumumu, $ bat volume has increased. coinbase expectation? pic.twitter.com/Qr0kdIHjVy

– TORI (@ RRms 8) August 28, 2018

$ BAT $ LOOM is listed on Poloniex.
If Coinbase is listed seriously. https://t.co/qAUid5z01c

– Keigo Horiguchi (Keisuke Horiguchi) (@ crypto_hori) August 21, 2018

$ bat Whatever you think is a good brand, why is not it so popular in Japan

– Fox Kun (@ crypto_kitsune) May 7, 2018

It is $ BAT that aims at next-generation Web browsers as one of dApps, but the reason for the surge is partnership with the Dow Jones Group.
It is a company with billions of dollars scale, a company that everyone knows about media as a brand, but do you know it?
It is the Wall Street Journal.

(Continued) https://t.co/2O4Gbm8DBt
– Brain cache (@ doosudekurasu) April 19, 2018

$ BAT charged

– Silver (@ ginchan_777) September 26, 2017

Confirm the chart of Basic Attention Token (BAT)!

It seems that the transaction price has steadily rising steadily to this point.

As the number of monthly users of the Brave browser increases, the birth rate gradually rises, and it seems that the news of the listing examination to the coin base also influences.

Depending on the listing review results, we can expect big price movements so let’s check upcoming news and price movements.

When becoming a major exchanger , BAT / BTC is the most frequently traded by Binance (Binance) which has a lot of transactions next to LATOKEN , and then it is a pair of BAT / ETH , but it is not far from LATOKEN at the transaction volume .

It is expected that it will change the mechanism of the conventional web advertisement industry and play a part of coming web 3.0 o’clock, but there are still unknown points and attention is paid to the future movement!

Author: Daichi – Source Post: https://crypto-times.jp/basicattentiontoken/

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