Popular food and beverage maker PepsiCo has announced that it has successfully used Zilliqa ‘s smart contract to increase the efficiency of its automated advertising program by 28% over the past .
The system implemented this time as part of the ” Project Proton “, in which Zilliqa, Rubicon, and Mindshare take initiative, aims to fully automate the supply chain using Zilliqa.
According to a Mindshare report, in this experiment, using a smart contract could reduce the cost of advertising (viewable impressions) that users can actually view.
The supply chain attracts attention from various industries as one of the areas where block chain technology can prove its worth.
Non-block chain companies are also entering the supply chain efficiency business one after another, and recently Accenture , Oracle and IBM have announced their respective products.
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Author: Yuya 【Coin Desk News】 – Source Post: https://crypto-times.jp/pepsico-zilliqa-project-proton/
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